The requirements of this project were to use a fictional outdoors clothing brand to make 3 unique shopping experiences along with marketing materials. My fictional brand is Wild Shield. My role in UI design was deciding the fonts and colours, apply the brand to the shopping experiences application and marketing materials (videos, clothing and clothing tags), thinking of creative text content and gathering video and photographic assets.
This shopping experience is used with a tablet sized touch screen on the table beside a printer for your receipt. You take the receipt up the cashier and pay to get your awesome outfit. You can view male and female models, choose your colour and size for your outfit before purchasing it. My role was to do the model and nature photography, HTML5 and CSS coding along with GSAP for animations and designing static elements in photoshop and illustrator.
This shopping experience is used to look at collection screens by picking up items one at a time and pressing the button in front of the product to look at more information on feature of the collection. My role was in taking product and nature photography, designing static layout elements in photoshop and illustrator, video assets (aftereffects and premiere), and HTML5 and CSS coding along with GSAP for animations.
This shopping experience is used with the swipe of your hand to view and see more information on selected product. My role was to create all video assets (aftereffects and premiere), capture photography, and use HTML5 and CSS code to create this unique shopping experience.
The goal of the videos that go with the QR codes are that they show the experience of how fun, adventurous, reliable and convenient with Bear Endurance outdoors gear when exploring the wilderness. The requirement was for 3 40 second videos using Adobe premiere, After Effects, illustrator and photoshop.
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