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LOCAL GIFT STORE- SERIOUSLY RADD

My job was to create a store front sign and welcome greeting card on the counter when you walk in.
I handled the printing dealing with the concern of materials for outdoors and indoor signs.

My client only had one branding rule: rainbow colours as her scheme. That in itself was a challenge with having such a large colour scheme. Finding a font and colour to contrast so many bright colours was a challenge. Black, white or grey were the choices of colours I had in mind. Finding the right display font for the mood and contrast considerations took a while. It was unexpected that my client also used american spelling, a mistake quickly corrected.
I handled the printing dealing with the concern of materials for outdoors and indoor signs. It was my first time dealing with larger prints and I ended up learning that a print shop can print on pretty much anything as long you bring the imagery.

copyright 2023-Dana Sweet-Mark